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Amazon Prime Day 2018 – July 16-17: Best Deals & Sale Previews

Amazon Prime Day 2018 – July 16-17: Best Deals & Sale Previews
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Updated: 10:00 12/07/18

Amazon Prime Day 2018: Amazon’s giant online sale is back and it’s bigger than ever, with this year’s event looking to stretch over 36 hours.

We’ve put together a detailed guide to help you navigate through every aspect of Prime Day, from the deals to the free-trials and everything in between – we’ve got you covered.

Amazon Prime Day 2018 – When is Amazon Prime Day 2018?

The Amazon Prime Day 2018 dates are Monday July 16th, commencing at noon and last until the end of the following day. That’s 36 hours of pure unrestrained deals, savings and discounts in what will be the longest Prime Day event to date (beating the previous record holder by an additional six hours).

Yes, that’s 36 hours of Amazon Prime Day deals. Exciting times, indeed.

Amazon Prime Day originally came about as a celebration of Amazon’s 20th anniversary back in 2015 and has always taken place in July. It, like Amazon Prime itself, has come a long way.

36 hours might sound rather daunting but fear not, we’ll be doing the legwork for you and collating the best of what Prime Day has to offer – saving you from sifting through the countless number of products that are set to be reduced.

Jump to:

When is Amazon Prime Day 2018?

What is Amazon Prime Day?

What’s new with Amazon Prime Day 2018?

Do you need to be an Amazon Prime Member?

How to get the best deals

What to expect

How big is Amazon Prime Day?

When was the first Amazon Prime Day?

Early Amazon Prime Day deals

Amazon deals live now

What do you get with Amazon Prime membership?

What is Amazon Prime Day?

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So what exactly is Amazon Prime Day for the uninitiated? Think of it as a bit like Black Friday, but exclusively on Amazon. Amazon Prime Day is a massive sales extravaganza. Yes, Amazon has coined its own sales day.

It’s now in its fourth year and always happens in July. It actually has tended to last longer than just 24 hours in the past, too, and can have some serious discounts that set the precedent before Black Friday. At 36 hours this year, it’s the longest yet.

It’s a pretty smart move by the big retailer, letting it essentially take ownership of a massive sales event. In previous years it’s marketed Prime Day as having ‘more deals than Black Friday’.

Related: When is Black Friday 2018?

Really, Amazon Prime Day is about getting people interested in an Amazon Prime subscription. Amazon’s Prime members have been shown to spend more money, and Amazon really want to promote the extra incentives around Amazon Prime membership that go beyond just the free faster shipping that kicked it all off.

WorldPay, who handle online transactions, reckons this will be the biggest Prime Day ever. Maria Prados, VP Vertical Growth, Global Retail at Worldpay has said “Amazon is betting big on video-on-demand, continuing to invest in original content and more recently acquiring the broadcast rights to major sporting events, including the ATP tennis, and the UK Premier League. We are therefore expecting this year to be the biggest Prime day ever, not just in terms of sales on the day, but also for membership growth.”

That sounds about right. With Amazon recently announcing it has acquired rights for certain Premier League games, expect there to be more and more reasons to be an Amazon Prime member on the horizon.

Expect there to be good discounts elsewhere beyond Amazon during the Prime Day period, however, as rivals will look to compete and price match where possible. They’re not going to let Amazon have it all its own way.

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Amazon Prime Day 2018 – What’s new with Amazon Prime Day 2018?

It’s longer than ever

Firstly, it’s now longer than ever. At 36 hours of deals, it’s a full six hours longer than last year, which already saw an increase over previous years. Who knows how long Prime Day will be next year. Maybe they’ll need to think of a new name…

Prime Day Launches

New to Prime Day this year is Amazon’s Prime Day Launches page. In this new section, Prime Members can gain early access to a range of products that have yet to hit the shelves for the general public. Amazon has already started to populate the page with pre-Prime Day deals which are worth keeping an eye on before the bonanza begins.

The company has also made sure that within Prime Day Launches, there will be a bit of something for everyone with no emphasis on one particular type of product.

Among the products listed via Prime Day Launches, shoppers can expect to find home entertainment systems, the latest in smart home technology, jewellery and even big brand beauty products. Something for everyone, indeed.

Just to whet your appetite, Amazon have already started listing several products that will appear as part of the Prime Day Launches collection. What’s more, you don’t even have to wait until Prime Day to delve into Launches.

Twitch Prime Free Games

If you’re an Amazon Prime member, you can connect your Twitch account. Doing so will net you free monthly games and in-game loot, alongside a free channel subscription. To celebrate Prime Day in particular, you can expect a free game every day until Prime Day ends on July 17th.

Related: Twitch Prime free games

Amazon Prime Day Events

Amazon is also hosting events in major cities where Amazon Prime is available, such as London, New York, Los Aneles, Milan and Tokyo. The London event, for example, has a screening for Paddington 2 (celebrating Amazon Prime Video) and a concert by Take That (celebrating Amazon Prime Music). Amazon has despatched ‘Smile boxes’ to these locations, that will be unboxed ahead of Prime Day, kicking off the celebrations. You can find out more about the London event here.

Amazon Prime Day 2018 – Do you need to be an Amazon Prime member?

Afraid so. As you might expect based on the name, Amazon Prime Day discounts are exclusively reserved for Amazon Prime subscribers, so that’s one more reason to have a subscription. You can always be tactical and take out your free 30 day trial to coincide with July but we think there’s enough value in having an all-year round membership.

Once you’re done with your free trial, you have two options for signing up to Amazon Prime. There’s the annual charge of £79 for the year, or you can pay £7.99 a month. Paying monthly does work out a tad more expensive than paying for it all at once, but it does mean you have the option of skipping a month. Perfect if you’re away travelling and know you’re not going to be taking advantage of your Prime perks, for example.

Amazon Prime Day 2018 – How to get the best deals

So you’re worried you won’t be able to spot a great deal from a dud. Fear not, we’ve got a guide just for that. It’ll help you make the right decisions come the big day.

1) Make sure you actually have Amazon Prime

This might not be obvious, but you need to be an Amazon Prime subscriber to take advantage of Amazon Prime Day deals. But, fret not. You can always take out a free 30 day Amazon Prime trial and have it conveniently overlap with Amazon Prime Day. Just go here to sign up for free.

2) Have an idea of what you actually want

First off, go in with an idea of what you’re after. It’s a good idea to save a few items you’re interested in to your Amazon basket in the lead up to Amazon Prime Day. That way, you’ll have a reminder of what you actually want.

But your basket will then let you know if the price has changed in the time since you added it your shopping basket, letting you get an idea of those tasty discounts.

Also, during Prime Day, when you use the product search on Amazon.co.uk, it will let you search within Prime Day, so you an quickly see if it’s on discount or not.

3) Use tools and extensions to compare prices

Use a site like CamelCamelCamel or a Chrome extension like Keepa. These both let you check the historical price of an Amazon product, letting you know if you’re getting a genuine, bonafide deal or not.

Of the two, Keepa is our favourite as you don’t even have to navigate away from the Amazon Product page. It’s right there for you, instantly letting you see if you’re getting a product for a low price. As prices tend to fluctuate, you’ll have to make a judgement call if now is the right time to snap one up.

If it’s not the lowest price it’s ever been, but it’s not been discounted for a long time, it could still be a good time to jump in. You might also actually need a product right now, so that will also help with the decision.

4) Use the waitlist for Lightning Deals

For those Lightning Deals, which are stock and time limited, be sure to join the waitlist even if it says it’s 100% gone. That way, if anyone fails to make their purchase within the allotted time slot, there’s a chance you can jump in and nab it.

Some over-eager shoppers will add a Lightning Deal to their basket and then think about whether or not they actually want it So it’s worth waiting it out in case you can still snap a bargain up. That is unless it’s already sold out. If that’s the case, we’re afraid it’s a case of ‘if you snooze, you lose’.

5) Turn on Amazon Household to share your Prime account

You might not be aware already, but you can share your Prime account with one other adult in your household. That way, if they have deals they’re after, they can be responsible for snapping them up. Also, two horses in the race is also a good idea for those short-lived Lightning Deals.

Related: How to share your Amazon Prime benefits

6) Check the reviews here at Trusted Reviews

Check out some of the reviews here on Trusted Reviews. That way you know if you’re buying a genuinely good product. Even if it’s cheap, it doesn’t mean it’s something you actually want. Our team of experts look at thousands of products every year, so we know everything there is to know about everything from TVs to soundbars to laptops and tablets.

Have a read of our impartial reviews to learn everything you need to know about your potential purchase. We list the price we reviewed the product at, so if it’s dropped drastically, keep that in mind when making your decision. Often we can view a high price as a negative when reviewing something, so if that changes then that can make a big difference.

7) Keep it locked to our Amazon Prime Day 2018 Deals page

Finally, don’t forget to also keep an eye on this page where we’ll be updating with the best deals as they become available. Our team of deals experts are keeping an eagle eye on the best Amazon Prime Day deals and we can spot the wheat from the chaff. Use our guidance and you’ll be sure to bag some fantastic bargains on the big day.

Amazon Prime Day 2018 – What to expect

Last year we saw massive savings on everything from TVs to home appliances and healthy and beauty. Amazon really goes to town for its big sale each year.

The prime (excuse the pun) candidate for discounts have always been Amazon’s own stable of devices like the Fire TV, Echo range and Kindle devices. These typically see deep discounts making it worthwhile waiting if you’re interested in any of them.

Our eagle-eyed deals hunters have already noticed Amazon’s Facebook ads, which give a strong indicator of what we can expect come Amazon Prime Day. It looks like we’re guaranteed to see discounts on the Amazon Echo, headphones and kitchen mixers at the very least. So if you’re in the market for any of those, you’re in for a treat.

We also expect to have deals on SIM-free smartphones from the likes of Motorola and Huawei. Otherwise, expect deals on products beyond the usual tech. We know there’ll be discounts on products including food and drink come the big day, so there’ll really be something for everyone.

Amazon Prime Day 2018 – How big is Amazon Prime Day?

Still not sure what to expect from Amazon Prime Day 2018? Amazon has said Prime Day 2018 will feature more than one million deals globally and 40 percent more Spotlight deals in the UK than in 2017. That’s a pretty big uptick.

Amazon Prime Day is also a global event, spanning U.K., U.S., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and, new this year, Australia, Singapore, Netherlands and Luxembourg.

Last year’s Prime Day was Amazon’s biggest sales day of the entire year. Far eclipsing the likes of Black Friday and Cyber Monday.

Here are some other fun statistics from Amazon Prime Day 2017 to give you an idea of what’s in store the next time Amazon Prime Day rolls around.

The Amazon Echo Dot was the worldwide best seller

UK shoppers flocked to an Oral-B electric toothbrush

US shoppers were won over by an Instant Pot Duo 7-in-1 slow cooker

One Prime Now delivery took less than 15 minutes to arrive, according to Amazon

More than 300,000 toys were sold

Some 45,000 pairs of headphones were bought

And over 37,000 power tools were ordered

Amazon Prime Day 2018 – When was the first Amazon Prime Day?

The first Prime Day happened July 2015 and coincided with the company celebrating its 20 years of existence since being founded by Jeff Bezos. The website has come a seriously long way from its humble beginnings.

Amazon Prime Day 2018 – Early Amazon Prime Deals

If you can’t wait until Amazon Prime Day 2018, there are some great deals live right now to whet your appetite.

Amazon Channels

One such deal in the build-up to Amazon Prime Day; Amazon is currently offering 3-month free trials on certain Amazon Channels subscriptions:

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Amazon Prime Channels 3-Month Free TrialDiscovery Channel 3 Months Free Trial

Get access to Discovery Channel’s great shows like Deadliest Catch, Wheeler Dealer and Idris Elba: No Limits absolutely free for a 3-month free trial.

AmazonView DealAmazonMGM 3 Months Free Trial

MGM is home to some classic films like The Silence of the Lambs, The Usual Suspects and 21 Jump Street. Get access to these free for 3 months with this free trial.

AmazonView DealAmazonShudder 3 Months Free Trial

Shudder is great if you’re a fan of horror and supernatural films like The Woman in White, The Devil’s Rejects and classics like Hammer House of Horror.

AmazonView DealAmazonBFI Player 3 Months Free trial

BFI is the home to classics and art house films, including the likes of Great Expectations and Nosferatu, and foreign films like The Housemaid.

AmazonView DealAmazon

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Amazon Music Unlimited

On top of that, there’s also a great discount on Amazon Music Unlimited. You can get 4 months of the music streaming service for just £0.99. This gives you access to a whopping 40 million tracks from today’s biggest artists and a catalogue that’s ever expanding.

You’re able to download songs and albums for offline playback, too, and it’s completely ad-free. Amazon Music Unlimited also works great with Amazon Echo devices, letting you simply ask Alexa to play your favourite tracks or albums. Amazon Music Unlimited is also available across a range of other devices including mobile, tablets and desktop.

If you want to try the service out, 4 months for just £0.99 is a great price. It’s £7.99 per month or £79 for a year thereafter if you decide to carry on.

Sign up: Amazon Music Unlimited – 4 months for £0.99

Kindle Unlimited

You can take out a Kindle Unlimited trial, free for 3 months. This gives you access to over 1 million Kindle books and a rotating selection of popular magazines. You’re able to access content through the Kindle app on mobiles, tablet and desktop, or through Kindle eBook readers.

Sign up: Kindle Unlimited free 3-month trial

Amazon Echo Dot

Surprisingly, Amazon has discounted the price of the Echo Dot ahead of Prime Day proper. It’s now down to just £34.99, a saving of 30% off the usual price. We’d be surprised if it goes any lower during Prime Day. Recently, Amazon has only been discounting Echo Dots if you buy two at the same time, so this is a good saving if you don’t need an extra.

If you’re looking for a way to add Alexa smarts to your home, the Echo Dot is the most cost effective introduction. Even more so with this lower price. We expect to see a lot of smart home tech showing up in Prime Day, such as Philips Hue bulbs, so picking up an Echo Dot is a good idea as it’s a fantastic way to control various devices with just your voice.

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min-height: 1px;
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[dir="rtl”] .slick-slide {
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/* Slider */
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width: 20px;
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color: transparent;
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transform: translate(0, -50%);
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color: white;
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[dir=“rtl”] .slick-prev {
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right: -25px; }
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[dir=“rtl”] .slick-prev:before {
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[dir=“rtl”] .slick-next {
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right: auto; }
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[dir=“rtl”] .slick-next:before {
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bottom: -25px;
list-style: none;
display: block;
text-align: center;
padding: 0;
margin: 0;
width: 100%; }
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position: relative;
display: inline-block;
height: 20px;
width: 20px;
margin: 0 5px;
padding: 0;
cursor: pointer; }
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border: 0;
background: transparent;
display: block;
height: 20px;
width: 20px;
outline: none;
line-height: 0px;
font-size: 0px;
color: transparent;
padding: 5px;
cursor: pointer; }
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left: 0;
content: “•”;
width: 20px;
height: 20px;
font-family: “slick”;
font-size: 6px;
line-height: 20px;
text-align: center;
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font-size: 100px;
line-height: 1em;
font-family: inherit;
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.slick-next:before {
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transition: margin-left 0.4s;
transition-timing-function: ease-out; }
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Best Amazon Echo Dot DealsAmazon Echo Dot | Now £34.99, save £15

The cheapest way to add Alexa to any room and control a whole array of smart devices with just your voice.

AmazonView DealAmazon

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Fire TV Stick and Echo Dot bundle

As if the Echo Dot at £34.99 wasn’t already enough of a bargain, Amazon has decided to up the ante with this ridiculous bundle. For just an extra £19.99 you can grab the Fire TV Stick with an Alexa Voice Remote. The Fire TV Stick alone is a fantastic device, providing your television with access to streaming services such as Netflix and Prime Video, but the Alexa-enabled remote makes for such a streamlined viewing experience that you’ll wonder how you ever got by without it. All you have to do is speak into the remote, ask for whatever you feel like watching and voila, every season of RuPaul’s Drag lined up for your viewing pleasure.

Buy now: Amazon Fire TV Stick + Echo Dot Bundle | Now £54.98, save £20

Amazon Home Services

This might be something you weren’t even aware was available from Amazon, but right now you can save 25% on a range of professional services booked online. This is across a range of services like furniture assembly, smart home installation, TV wall-mounting, carpet cleaning, plumbing and other handyman jobs. Services are dependent on your location as Amazon connects you with local tradesmen.

Booking a tradesmen can be pretty stressful at the best of times, so this seems like it makes the process much easier. Amazon says you only pay when the job is done and all services are backed by its ‘Happiness Guarantee’.

Buy now: Save 25% on Amazon Home Services

Amazon Prime Day Early Deals

Every day until Prime Day itself, Amazon is doing a different daily deal. Keep an eye on Trusted Reviews because we’ll be delivering these daily deals right up until Amazon Prime Day 2018.

Amazon Prime
Date: 2018-07-12 19:12:31



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